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“Real style is in the simplicity of things”
Gennaro Dargenio is born in 1970 in Barletta, a city on the north coast of Apulia.
He takes his first steps into the textile sector when he is just 17, standing out as producer of knitted fabrics and developing a great knowledge of raw materials, their structure and their technical process.
It is in these years that his perceptive idea takes shape, making real the most important project of his life.
The year 2008 is the turning point: Gennaro founds Circolo 1901. Today he counts on a longstanding experience of thirty years, an overpowering passion and an unceasing search of trends and raw materials.
The same features that give light to his unique, original and unconventional brand.
It’s 2008 and Gennaro Dargenio has the brilliant idea of tailoring a blazer made of fabric fleece. It is immediately a success.
No one has ever thought of combining elegance with comfort before, until then exclusive prerogative of the sportswear world. The story of Circolo 1901 starts from the iconized Easy Jacket.
Nowadays the brand shows an international presence in the top boutiques and its man & woman’s collections are worn all over the world. It’s been over a decade and the key-words are keeping firm: be easy, be elegant, be authentic without compromising comfort.
Easy but not simple. We neither want to convince nor impress.
We just want to do what we do best. Taking off superfluo to let the essence come out. We start from authentic and original and bring in a modern, easy and comfortable way of being and dressing.
Proud of it.
We are Proudly Authentic.
A dyed, printed fleece blazer perfect for every situation, comfortable, versatile, with a unique fit.
The easy jacket requires accurate and refined technical process, from the choice of raw materials to the care of details. The result is our calling card: a unique, unconventional, sophisticated and easy to wear product.
Circolo 1901 is now worn by more than 25 countries, with a distribution net in Italy, Europe, USA, Canada, Russia, Japan and Singapore.
It produces 90.000 items per season for 1.200 multi-brand boutiques; the 54% of the total turnover is realized abroad.
The mission of the company, a constantly growing reality, is flourishing into new markets and involving a young and dynamic target through marketing investments, communication, research and development.
Circolo 1901 is a brand run by S.G.L. s.r.l. At the beginning the company consisted of only 4 enthusiastic and resolute people who helped the brand to grow in few years under the guidance of Gennaro and his wife’s vision. Since 1999 the company has a production plant in Romania with 400 working people and a headquarter placed in the industrial area of Barletta where the team of 27 employees is based on an horizontal structure, joined by cooperation and trust.
In 2017 Gennaro decides to take another important step forward: giving his employees a new location. He buys an historic furniture store of the city, driven by the sense of beauty evoked by that place and by the special link with its founder, almost 90.
The new 3000m2 headquarter is under renovation and soon it will architecturally reflect the simplicity, details orientation and aesthetic sense that Circolo 1901 since time expresses through its products.
